For a University of Central Florida adjunct professor, an idea for an app started from a joke.
When someone says, “You smell that? Smells like ‘up dog,’ you reply with, ‘What’s up dog?’ ” and the person delivers the punchline by saying, “Nothing much. What’s up with you?”
That’s where Bree Goldstein came up with the name for an app she created called UpDog — a video review site she hopes will rival giant review sites like Yelp and Trip Advisor.
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