bizwomen reposted our OBJ article!

For a University of Central Florida adjunct professor, an idea for an app started from a joke.

When someone says, “You smell that? Smells like ‘up dog,’ you reply with, ‘What’s up dog?’ ” and the person delivers the punchline by saying, “Nothing much. What’s up with you?”

That’s where Bree Goldstein came up with the name for an app she created called UpDog — a video review site she hopes will rival giant review sites like Yelp and Trip Advisor.

Read the full article here.