Innovator Insights: Bree Goldstein

A former fire fighter (yes, you read that correctly — and she’s worked for the Forest Service as a wild land fire fighter), Bree Goldstein is now the founder of UpDog, a simple app that enables users to use videos to share their experiences on social media, communicate with businesses and watch others’ reviews before spending time or money with a company. The idea came as a result of Bree’s PR / communications business (she also has a business communications degree from the University of Chicago), discussions with Millennials and watching the rising consumption of mobile video.

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